CLIENT: PERNOD RICARD

AGENCY: TBWA

ACD: HOÀNG VIỆT

COPYWRITER: CƯỜNG THÁI

ART DIRECTOR: NHƠN HỒ

Pernod Ricard wanted to sell more white-spirit (base alcohol like vodka, gin, tequila, rum…).

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They targeted bartenders (primary) and cocktail drinkers (secondary) because first and foremost, bartenders decide which white-spirit to use. 

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Big ambition, right? And tiny budget.

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So we have to find a simple way without involving big productions.

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We decided to shake bartenders's passion a bit with the concept:

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SHAKE + INSPIRATION = SHAKESPIRATION - a place that uses stories to spark inspiration for the ‘shake’ community.

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We used purely contents with artsy visual & story-telling to hook the bartenders. 

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Next thing we know, Shakespiration became popular (for a while) among bartenders. We even got some fan messages, which were really lovely.